01 March 2012 – Hasselblad and Adobe announce an agreement to make medium format photography easier and more accessible to the world’s photographers.Hasselblad today announced an agreement with Adobe Systems Incorporated that, beginning on the 12th March 2012, all newly purchased medium format Hasselblad H4D cameras will include a fully functional copy of Adobe® Photoshop® Lightroom® software at no extra charge. Under this agreement, Hasselblad is creating new opportunities for all lovers of medium format photography as well as for aspirational 35mm professionals, advanced amateurs and enthusiasts to perfect, search, process and organize their images in a single solution regardless of their experience or skill level.

Hasselblad customers who buy new medium format H4D cameras will receive Lightroom software with their new camera equipment at no additional cost. The Hasselblad and Lightroom plan does not mean that Hasselblad’s Phocus software is being phased out.

Hasselblad y Adobe anuncian un acuerdo para hacer fotografía de formato medio más fácil y más accesible a Fotógrafos . Hasselblad , anunció hoy un acuerdo con Adobe Systems Incorporated que, a partir del 12 de marzo de 2012, todas las Cámaras Hasselblad de formato medio recién comprada H4D incluirá una copia funcional completa Adobe ® Photoshop ® Lightroom ® software sin cargoadicional. Bajo este acuerdo, Hasselblad está creando nuevas oportunidades para todos los amantes de la fotografía de formato medio, así como para los profesionales que se aspira de 35 mm, aficionados avanzados y los entusiastas de perfeccionar, buscar, procesar y organizar sus imágenes en una sola solución, independientemente de su experiencia o nivel de habilidad.